Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.
If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed. Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google. It’s also how your specific page information shows up so neatly when someone shares your content on social media. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content. Aside from creating quality content, you must remove or remedy low-quality pages. Take time to find these pages and do something with them occasionally to keep your content in good shape.
Is on-page SEO still relevant in the age of AI?
Tools like Google Analytics can provide valuable insights into your organic traffic measurements and the effectiveness of your on-page SEO Anomaly SEO through keyword ranking changes. Large images can increase the load time, particularly if positioned above the fold, where they are immediately visible to the user upon loading the page. That is why it’s essential to ensure images have been optimized through compression.
I also use the power of observation by putting myself in our target audience’s shoes and browsing the site from their perspective. If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction of BERT into the search algorithm.
SEO for Startups
For example, it’ll make sense for many people to start with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition.
Using this information, you can start developing an effective SEO strategy. The right SEO strategy for a website can help you solve those issues. Further, it’ll prevent you from the chaos caused by inefficient resource management, uncontrolled working processes, and making your competitors’ mistakes. First on our list of on-page SEO activities is integrating relevant keywords into your pages. SEO is not about finding one keyword and stuffing it everywhere possible.
- They might even have notes about current sales or specific brands.
- If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers.
- Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content.
- With a free Semrush account, you can analyze your backlinks to understand your site’s authority and identify bad links that could harm your rankings.
- The higher-priority strategy for your business depends on your SEO efforts to date.
- Auditing this on page element is important because as mentioned above, Google uses external links to discover (and index) new content on the Web.
For FID, focus on reducing JavaScript execution time, leveraging browser caching, and deferring non-critical scripts. Core Web Vitals matter because they are now part of Google’s ranking factors under the Page Experience Update. Pages that perform well on these metrics not only rank better but also offer a more satisfying experience to users, leading to lower bounce rates and higher engagement. Optimized images enhance user experience, boost performance, and contribute to better rankings.
URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s visibility and user experience. It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings.
