You want to not only earn traffic, but also sales and revenue. That’s why our SEO company in Dallas, TX focuses on more than traffic. At WebFX, we want to help you get the most out of your SEO spend. We publish all of our SEO plans and prices online to help you evaluate your options and select the plan that’s right for your business and your online goals.
Google Search Console
The 5th step in this SEO tutorial is to keyword-optimize your content. And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you). This step is all about making sure your content is easy for people to read, skim and consume. For example, some time ago I wanted to rank for the keyword “local SEO”.
Do I need to take the courses in a specific order?
As visitors read your blogs, watch your videos, or check out your infographics, they may sign up for your newsletter, download a deliverable, or set up an appointment to learn more. Visit forums and social media sites to see what kinds of questions people in your niche are asking. Check out competitor blogs and content to see what types of articles they are writing. Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Most keyword tools will tell you about the number of clicks, search volume, keyword difficulty, current ranking and more. These tools are a more scientific way to conduct keyword research because you have all of the data at your fingertips.
Once you know who your competitors are, use the same tools used to find your own links and find out who is linking to your competitors. See what type of content earns your competitors the best links. These bits of information can help you formulate your own link-earning strategy. Google and other search engines can often understand your site better when it’s properly organized with a good URL structure. Content freshness, in different forms, is an actual Google ranking factor. Don’t let your content go stale, and make sure to update your content regularly to keep it relevant.
The Value of SEO
Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load. When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text. For example, if you are writing a post about the value of a specific product or service, you can link SEO Anomaly to the product or service page in your blog post. This should include your keyword and also provide enough details to tell the reader what the content is about.
This time, the link to my competitor’s page is part of a big list of resources. That’s why I invest a lot of my marketing budget into content design. The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work.
- Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP).
- Backlinks, or links to your site from other websites, are the third most important Google ranking factor.
- They also need to think it’s compelling to their audience if they’re going to publish it and credit you with a backlink.
- On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online.
Backlinks from reputable places can be hard to get on your own, yet we have the processes ready to get you the links you need in your industry. Our SEO solutions are built to drive results that help your bottom line, not just your website traffic. Read our case studies for more a more in-depth look at the real business impact our SEO results produce. Using tools like Google Analytics, you can track website traffic and determine which pages on your site are the most popular. This can help you further refine your SEO strategy to reach even more customers and provide them with helpful content that encourages them to purchase.
Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help. We already touched on this, but it’s not just total links you’re after. If you’ve optimized your website and content, it’s now time to move onto your off-page SEO.
